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Benefits Realisation Management (BRM) helps organisations make sure projects deliver real outcomes, not just outputs. The value of BRM is well established, yet for many teams it can still feel difficult to apply in day-to-day work, especially as the pace of change continues to increase.

Artificial Intelligence (AI) is starting to shift that experience.

In this webinar presented on Wednesday 15 April, Hannah McBain shared how AI can help lower the barriers to benefits practice, save time, and make BRM feel more accessible and engaging. Drawing on over 15 years’ experience in benefits management, she’ll explore how AI is already being used in practical ways — from helping teams get started, to supporting idea generation, measurement, and agreement — particularly where benefits work is carried out by small or stretched teams.

The session also touched on why AI needs to be used thoughtfully, and how BRM provides the structure, discipline, and value assurance needed to use it well. Looking ahead, Hannah outlined where AI could support BRM next, including greater consistency, clearer portfolio-level insights, and stronger support for governance.

We explored how AI can act as a fresh doorway into BRM — helping teams work with more confidence, clarity, and focus on what really matters.

This was a joint webinar from ºìÌÒÊÓƵ AI and Data Analytics and ºìÌÒÊÓƵ Benefits and Value Interest Networks.

Webinar resources

The panel have kindly allowed their presented material to be made available for viewing. The webinar , is available in our ºìÌÒÊÓƵ resources area and also embedded below for reference.

The questions submitted during the broadcast are being reviewed, and as an additional resource the answers will be added shortly were possible.

This webinar is suitable for professionals with any level of experience. 

Speaker

Hannah McBain, Director of Customer Operations, Wovex

Hannah is a Benefits Realisation Management and Value Assurance Leader with over 15 years’ experience helping organisations turn strategy and change into measurable value. Her work is underpinned by deep expertise in innovation management and organisational change, and she has advised senior leaders across public and commercial sectors on benefits frameworks, business cases, governance and assurance in programme and change environments.

Hannah has worked on benefits and value management within major transformation and infrastructure programmes, including at the BBC and HS2. She is Director of Customer Operations at Wovex, a value assurance software company, where she leads the embedding and adoption of benefits realisation practice at organisational scale, supporting confident decision-making and sustained value realisation.